AI and the Future of Digital Sales and Marketing
Shane Gibson first delivered his talk on AI and the future of sales in 2018 for ChannelNext – at that time it was a novel idea. Today AI and Digital selling have proven to be a significant competitive advantage to those who embrace it effectively.
We need to be able to lead our organizations by equipping them to leverage tools like social selling, sales tech, marketing automation and AI.
It’s not about taking away the human aspect of selling – it’s about helping us to do what we are best at.
AI’s Impact on Sales and Marketing Roles
AI or Artificial intelligence is becoming a significant source of sales innovation, disruption and competitive advantage for sales organizations, individual salespeople and marketers. Some see Artificial Intelligence as a threat to traditional sales and marketing roles. Many also see it as an area of great cost-savings and business growth untethered from human capital constraints.
The big question is will AI and automation replace sales jobs and marketing jobs or make us better at sales and marketing?
The answer is yes and yes. Traditional sales and marketing roles are changing and those of us who learn how to pivot and harness this change will profit.
Keynote AI Seminar With Shane Gibson
In this fast-paced AI keynote presentation Shane Gibson, author, social selling thought leader and sales futurist will share:
- How AI is (and isn’t) changing how we sell and engage customers
- Top sales automation and AI tools that will help grow your business
- How “Right Brained Selling and Leading” will become an indispensable skillset for salespeople and leaders
- Key insights and success principles of social and digital selling and marketing
- How to power the new conversational sales funnel with AI and social selling
