Sales Enablement Programs
Our sales enablement program is an ongoing support, sales coaching and consulting solution. It will assist you in defining, development, implementing and sustaining a true sales performance system for your organization. The goal is to tie the disparate elements of sales training, coaching, management, methodology and processes together so that it becomes your sales system and drives a positive sales culture. The Professional Sales Academy team would be your “Fractional” Director of Sales Enablement and support the sales leadership and HR team in that function.
What is Sales Enablement ?
Sales enablement is the process of creating a comprehensive sales system by integrating and aligning sales functions and resources. Sales enablement brings together key elements of the sales process, sales methodology, sales training, data, coaching and sales technology, in a cohesive and integrated way.
The goal is to create a streamlined and efficient sales system that helps salespeople consistently execute a proven sales process and methodology. By turning separate sales functions into a comprehensive sales system, sales enablement helps to improve the productivity and effectiveness of the sales team and their leaders.
– Shane Gibson, Sales Author and Founder of The Professional Sales Academy
Our sales enablement programs run as a 6 or 12-month project with the goal of providing the strategy, guidance, and leg work required to document and implement your customized sales system. It will also includes an allocation of on-demand consulting and strategic planning support as needed monthly.
This consulting and enablement program includes:
- Developing a sales enablement roadmap and project plan
- Map out deliverables, assets and support required from your team members to implement the program
- Conduct and attend strategic planning sessions in the context of the project and on an as needed basis to support the leadership and sales team
- Develop and execute strategies to improve training implementation
- Ensure that your sales training, sales playbooks, leadership development, and coaching initiatives align with and support your business goals
- Collaborating with marketing in the creation and promotion of sales enablement content
- Work with your Salesforce or other CRM implementation team to ensure that processes are embedded in the CRM
- Manage the project timeline and deliverables proactively
- Source and vet additional sales technology providers if needed
- Engage and collaborate with other external consultants and service providers
- Tackle other sales support related projects as needed
This ongoing support program would include 2-6 consulting days per month depending upon the scope of our engagement.
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Sales Enablement Programs FAQ
What are Sales Enablement Programs?
Sales Enablement Programs are an ongoing support, sales coaching, and consulting solution. They assist in defining, developing, implementing, and sustaining a true sales performance system for your organization.
What is the goal of Sales Enablement Programs?
The goal is to tie the disparate elements of sales training, coaching, management, methodology, and processes together so that they become your sales system and drive a positive sales culture.
What is Sales Enablement?
Sales enablement is the process of creating a comprehensive sales system by integrating and aligning sales functions and resources. It brings together key elements of the sales process, sales methodology, sales training, data, coaching, and sales technology in a cohesive and integrated way.
How does sales enablement help a sales team?
Sales enablement helps create a streamlined and efficient sales system that helps salespeople consistently execute a proven sales process and methodology. By turning separate sales functions into a comprehensive sales system, it helps improve the productivity and effectiveness of the sales team and their leaders.
How long do the Sales Enablement Programs run?
Sales Enablement Programs run as a 6 or 12-month project with the goal of providing the strategy, guidance, and work required to document and implement your customized sales system. The program also includes an allocation of on-demand consulting and strategic planning support as needed monthly.
What is included in the Sales Enablement Programs and consulting support?
The program includes developing a sales enablement roadmap and project plan, mapping out deliverables, assets, and support required from your team members, conducting and attending strategic planning sessions, developing and executing strategies to improve training implementation, aligning sales training, sales playbooks, leadership development, and coaching initiatives with business goals, collaborating with marketing on sales enablement content, working with your Salesforce or other CRM implementation team, managing project timelines and deliverables proactively, sourcing and vetting additional sales technology providers if needed, engaging with external consultants and service providers, and tackling other sales support-related projects as needed.
How much consulting support is included each month?
This ongoing support program includes 2-6 consulting days per month depending on the scope of the engagement.
How does The Professional Sales Academy support this program?
The Professional Sales Academy team would be your fractional Director of Sales Enablement and support the sales leadership and HR team in that function.