The B2B (Business to Business) Sales Specialist
Certification Program
This is our newest business to business sales training and certification program, and it is accredited by the Canadian Professional Sales Association.
It blends self-directed learning with three hours of support and coaching from a Professional Sales Academy sales learning coach. Designed for both tenured sales professionals and those that want to enter the lucrative B2B sales profession.
Sales trainer and founder of the Professional Sales Academy talking about the B2B Sales Specialist Program:
What makes the the B2B Sales Specialist Program unique in the marketplace?
- Developed by author and global sales expert Shane Gibson who has delivered sales training and sales keynotes to over 200,000 salespeople and sales leaders on 5 continents.
- Accredited by the Canadian Professional Sales Association (CPSA), the curriculum meets national standards for sales professionalism.
- Enrollment in the B2B Sales Specialist Program encompasses a one-year CPSA membership valued at $299, granting access to a wealth of resources, member-exclusive events, and advantageous discounts.
- Participants benefit from personalized guidance through up to three hours of one-on-one consultations with a seasoned industry professional from the Professional Sales Academy team, offering valuable insights and feedback on course-related exercises.
- Upon successful completion of the 13-module program, you can take the national exam to become a Certified Sales Associate or Certified Sales Professional through the Canadian Professional Sales Association the national association governing the sales profession in Canada.
The B2B Sales Specialist Program is available through our Enterprise Sales Academy.
B2B sales training topics covered include:
- Time and territory management
- Prospecting, networking and outbound selling
- Lead nurturing and account based marketing
- The art of powerful sales conversations
- Maximizing sales revenues through upselling, cross-selling and add-on selling
- Objection handling
- Closing the sale
- Large account and key account selling
- Social selling and leveraging LinkedIn
- Strategic Sales Planning
To view and download the course outline please click the image below:
For more information on customized programs or cohort based training for your team contact us: