Enterprise Sales Professional Online Sales Training Program
The Enterprise Sales Professional program is a world-class B2B sales training program that can be delivered in-person or online for sales organizations. Ideal for sales organizations that want to develop and train their teams to effectively attract, land, and grow large clients. The Enterprise Sales Certification Program is our most comprehensive program available and is presently only available as a cohort-based programs for sales organizations. If you’re looking for a individual course please see our B2B Sales Specialist Certification Program.
Accredited by the Canadian Professional Sales Association
The sales training content and facilitators for the program are accredited by the Canadian Professional Sales Association. Upon completion of 30 hours of training in this course, learners can take the (CSP) Certified Sales Professional exam. Successful exam writers who also meet the CPSA requirements can earn their CSP designation.
Canadian Sales Trainers with a Global Perspective
This program has been personally developed by Shane Gibson author, sales trainer, and internationally recognized keynote sales speaker and founder of SalesAcademy.ca with Bill Gibson of Knowledge Brokers International. The methodologies in this program have been implemented in leading sales organizations such as Ford, Corning, BMO, Sun Life, BMW SA, SIEMENS, SAB Miller, African Bank (SA), Reliance Industries (India), and dozens of other organizations on five continents.
The Online Enterprise Sales Professional Program Topics:
- Module 1: Targeting the Right Clients
Finding, attracting, and growing profitable key accounts - Module 2: CRM Selling and Lead Nurturing
Keeping your sales pipeline full and driving your process with CRM - Module 3: The Art of Asking Questions
Conducting discovery meetings and demos that close deals - Modules 4,5 and 6: Managing Complex Business Relationships
Selling to and winning over large accounts with multiple decision-makers - Module 7: Negotiating and Closing the Deal
Practical insights on effectively negotiating with decision-makers - Module 8 and 9: High ROI Social Selling
How to leverage tools like LinkedIn to enhance your sales process - Module 10: Building Your Sales Technology Stack and AI
Best of breed sales technology tools to give sales professionals a competitive advantage including how to use AI to grow your business - Module 11: Linkedin for Enterprise Sellers
- Module 12: Sales Enablement Fundamentals
How to build a sales plan and implementation plan that will help you scale and sustain your sales success
The Enterprise Sales Masterclass Includes:
- One 2-3 hour Online Sales Training session per month
- One 90-minute online sales Mastermind session per month (Live Q&A and additional training on key topics)
- Online access to each module with text and video replays of monthly sessions
Click to Download a PDF version of the sales training course overview:
Facilitated by Shane Gibson, author, trainer and professional speaker.
We can also work with your leadership team to customize examples, exercises and methodologies to match your branding guidelines and client/customer personas.
FAQ: ESP Program by Sales Academy
What is the ESP Program?
The ESP Program is a world-class B2B sales training system featuring personalized mentoring and coaching. It is aligned with the Canadian Professional Sales Association’s CSP competency framework and offers participants the opportunity to become Certified Sales Professionals specializing in Enterprise Sales.
What is the format of the ESP course?
The ESP Program spans a full year and includes 36 hours of blended learning. This is made up of 33 hours of online content and 11 interactive live sales masterclasses, each three hours long. Learners participate in both in-class and online sessions.
Does the ESP Program qualify me for CSP certification?
Yes, upon completing the ESP Program, learners meet all educational requirements for the Certified Sales Professional (CSP) designation from the CPSA Institute. Graduates can apply to take the CSP exam and receive a one-year CPSA membership.
What is a Masterclass in the ESP Program?
A Masterclass includes a 3-hour exclusive live webinar featuring a deep dive into a core Enterprise Selling topic. It offers downloadable materials, video replays, and live Q&A sessions with Shane Gibson. Participants can attend live or view recordings anytime.
What is a Mastermind session?
A Mastermind is a 60-minute peer-guided session focused on applying learning to real-world sales challenges. Participants collaborate with 8–12 other enterprise sales professionals, similar to formats used by global CEOs and founders.
What topics are covered in the ESP Masterclasses?
Topics include targeting clients, CRM selling, measuring client value, key account management, managing complex relationships, influencing decision-makers, handling objections, negotiation, social selling, LinkedIn strategies, and building a sales tech stack.