Darren Little loves Facebook. It’s like a party. I came originally from Venture Capital raising money and networking in general. And FB was the platfrom that for me was closest to that. Don’t try to be Someone, just be you. But if you do the same thing over and over, you get boring. Make the core of your message inspiration, positivity, self-improvement that will attract a higher level of people, but mix it up with entertainment and self-revelation, be authentic. That’s what makes the real connection.
LinkedIn is represented by Narges Nirumvala. Her message is to customize your content to the platform. People may not comment or like or share, but know they’re reading it, and you are influencing them. People will be shy sometimes and not say anything about it.
Scott Patten is G+. G+ is the same as what Darren said about FB. Anywhere you go, you can attract your tribe. There are hundreds of millions of people who are on it, and everybody has a gmail account. If you post something in your G+ account, it’s public. It is indexed almost instantly. When you search on Google and you’re logged into Gmail, all your results are personalized. If you’re connected to someone and they’re searching while logged in, you’re more likely to pop up in their search results.
Andrew Simpson is Snapchat. One of the fastest growing platforms there is. It’s not just for naughty videos, the real value comes from getting someone’s time, ten authentic seconds of someone’s time. 60% of people between 13 and 35 use Snapchat every day. It’s becoming mainstream and should be a part of any social media strategy.
Dan Dennison is Instagram. Visual storytelling. You can also use it for business, for promotion of podcasts, blogs, etc. There are a lot of authors who are using it to build tribes for their book launches. You basically want people to click on the link in your bio, that’s the point of this for business. It’s the selfie social network.
Frances Hui is the Periscope person, but she’s on all the platforms. Content is important in all platforms but engagement is key on Periscope. You have to acknowledge your viewers, say hi, read comments, answer questions, while keeping your energy high. It’s like juggling kittens.
Dai Manuel is also on every one of those platforms. He says Snapchat has surpassed Twitter in engagement, which is weird because he’s the Twitter person. He’s been on it about ten years. I don’t really have any of these platforms figured out, but I listen. I interact. Twitter was a great platform to connect with people in all different areas. No more boundaries, all of a sudden! Social Media is a marathon, not a sprint.
Marlon reps YouTube: you want to focus on audience retention, and you can see in the analytics exactly where people leave your video. Pay attention to your analytics, because it will interpret and explain your audience for you.
— Cathy Browne (@CathyBrowne) June 4, 2016
Catherine Mellon discusses how we get real engagement. How do we turn a lead into a business relationship?
FB: You really have to know your avatar, your target market. Speak to the listening, not broadcasting. speak to that particular demographic. Focus on their pain, problem, and passion. If you use stories about things that have actually happened, it’s an emotional rollercoaster. It’s a bonding experience for the audience and you. I typically don’t put links on my wall. I put some sort of code in my comments, eg “if this interests you, PM me and say ‘I want to Go Quantum”. Don’t respond with a link, respond with “how’s your day going?” Business etiquette demands you not go straight to a pitch or offer. Change their state. You want to get them to LOL. Once that happens, you’re in. I will ask you qualifying questions. the person who asks the questions controls the conversation. If someone asks you a question, answer the question with a question, and then you’ve got control. It’s going to be something or someone other than you that makes your sales for you.
LI: Turning relationships into leads: the worst thing you can ever do in LI is you connect with me and then send me spam right away trying to sell me something. Personalize your message to connect, don’t be lazy. Be authentic. When you see awesome comment, like it, comment, share. People realize they will see it, engagement is more high value on LI because it’s less common than on other platforms. Customizing content: don’t share food pix or selfies on LI. Make it relevant to a business network. It’s not the same as FB. Write well. There’s no trick to doing this.
G+ Two things that will help you from being overwhelmed. Get over yourselves. Take out your phones, take a video of yourself of whatever it is you want to talk about and you come up with a video, you extract the audio, you get someone in the Philippines to turn it into text. Then you upload the video to YT. Put it on FB too. Post that on the blog and the text, etc, etc. IFTTT: will share one post to all kinds of other platforms. Syndication is important, but remember, you have to take into account that not every piece of info is going to fit on every platform.
Snapchat: Getting leads is mainly about being real. It’s a two way street. There’s the public story and then direct messaging. Think of it like running into a friend, and have chit-chat, don’t lead with the pitch. You can segment out your contacts on Snapchat and send content to people it’s relevant to; not many know about this function. If you know someone who loves dogs, send them dog pix. And eventually you can add in ” and I’ll be at this conference” and they might be more interested to coming to see you. Connect with them as a human being first, before there’s any talk about products.
Periscope and content: The difference between Periscope and the others is that you cannot edit, photoshop, etc. It’s live. Whatever you sound like, look like, whatever, that’s it. You have to go with it. Because it’s live, people watching you love the immediacy of it. The engagement is a real buzz. You have to multitask doing the video and responding to comments and the username is hard to read because it’s smaller and in a lighter font, but you still have to say “Hi Lisa!” You can link your Twitter and Periscope accounts, if you want to grow your audience.
Narges points out that women get a lot of haters on Periscope. Frances says that a lot of them are children, and many of them are from countries that don’t have the same attitude towards women.
YouTube: Video SEO and channel SEO; With video make sure your title is optimized for SEO and clickability. Use Google Keyword planner, see how many searches for your keywords, but also make it clickable. Description: first few lines are important, this is where Google finds your metadata. With tags you have up to 500 characters: DO NOT just tag spam. Have very relevant tags, all different combinations surrounding the keywords. think of tags as a reverse search result.